The primary goal of this campaign is to decrease cart abandonment rates and increase checkout completions. By implementing targeted follow-up strategies that remind customers of their unfinished purchases and offering personalized incentives, we aim to encourage them to return and complete their transactions.

This Automation campaign primarily benefits the Marketing department by recovering lost sales and optimizing the online shopping experience. It also supports Customer Service by providing an opportunity to address potential issues customers may encounter at checkout that could lead to abandonment.